Blar i NHH Brage på forfatter "Bakken, Ingrid Helene"
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Seeing Grocery in a New Light: Investigating Oda Norway's firm specific advantages in the Finnish grocerymarket.
Bakken, Ingrid Helene; Moen, Geir Åge (Master thesis, 2022)With Oda having experienced a rapid growth ever since its debut in 2013, the increased online interest following the pandemic further accelerated the company’s upwards trajectory. With its 70 percent market share of the ...